Retail media for verified businessesSponsored Paid placements are always labelled
Commerce media, built for relevance

Reach Customers
Ready to Buy.

Promote products across authorised Sprint marketplaces with transparent placements, controlled budgets and outcome-focused reporting.

Verified advertisers Clearly labelled ads Aggregated reporting
Search products on Sprint Shop
Shop byCategoryPriceDeliveryBrand
Move MiniPortable speakerP 649.00Eligible for Sprint delivery
Paid placement clearly identified before the product title.
Sample ROAS7.0× demonstration only
Planned authorised placements acrossSprint ShopSprint MallSprint WholesaleOther approved Sprint properties
Advertising products

Formats for every stage of the buying journey

Build discoverability, brand consideration and conversion through placements designed around shopper context.

CPC

Sponsored Products

Place selected products in relevant search and browse positions with unmistakable Sponsored labels.

Explore format
CPC / CPM

Sponsored Brands

Introduce your verified brand, hero products and store with premium, policy-reviewed placements.

Explore format
CPM

Display Advertising

Reach shoppers through home, category and campaign-page formats designed for clear disclosure.

Explore format
Managed

Promotional Campaigns

Coordinate seasonal, supplier-trade and wholesale-buyer offers across approved Sprint properties.

Explore format
Marketplace placements

Show up where shopping decisions happen

Choose approved formats across search, category, home, campaign and trade experiences. Each placement is subject to inventory, eligibility and policy review.

Search and category discovery Home-page and campaign storytelling Seasonal and supplier-trade moments Wholesale buyer programmes Consent-based email and notifications Permitted logistics package inserts
View placement options
Search products on Sprint Shop
Shop byCategoryPriceDeliveryBrand
Move MiniPortable speakerP 649.00Eligible for Sprint delivery
Paid placement clearly identified before the product title.
How campaigns work

From verified business to measurable campaign

A controlled 15-stage path keeps identity, creative, placement, spend and reporting decisions traceable.

01
Advertiser registrationAccount gate
02
Business verificationAccount gate
03
Select marketplaceCampaign setup
04
Select productsCampaign setup
05
Choose campaign objectiveCampaign setup
06
Choose placementCampaign setup
07
Define budgetCampaign setup
08
Set scheduleCampaign setup
09
Upload creativeCampaign setup
10
Review advertising policyCampaign setup
11
Submit for approvalCampaign setup
12
Campaign launchGo live
13
Performance monitoringManage & learn
14
Campaign optimisationManage & learn
15
Billing & reportingManage & learn
Measurement

Read the signals that matter

Follow delivery, engagement, commerce outcomes and budget utilisation in one clear campaign view.

  • Outcome-focused performance indicators
  • Budget pacing and utilisation
  • Aggregated, privacy-conscious reporting
  • Campaign and approval audit trail
Explore measurement
SAMPLE DATA

Mid-Year Essentials

Sponsored Products · Sprint Shop · 01–30 Jun

Active
Impressions486,200+18.2%
Clicks14,586+11.7%
Click-through rate3.00%+0.3 pp
Product views12,840+9.5%
Add-to-cart3,492+14.1%
Orders1,136+8.8%
Attributed salesP 428,640+16.4%
Conversion rate7.79%+0.8 pp
Attributed sales and spend Sales Spend
1 Jun8 Jun15 Jun22 Jun30 Jun

Synthetic demonstration data only. It does not represent live advertiser or consumer activity.

Merchant & brand use cases

Built for focused commercial objectives

Match the format, marketplace and measure to the job your campaign needs to do.

Merchant growth

Increase qualified discovery for priority products and support conversion during key trading periods.

Discovery · Sales · Repeat visibility

Brand building

Bring verified brand identity, product benefits and approved claims into premium shopping contexts.

Reach · Consideration · Store visits

Supplier trade

Support category programmes, launches and sell-through across consumer and wholesale experiences.

Trade reach · Product views · Orders
Creative review
Advertisement

Make the season
work harder.

Label visible Claims supported Destination verified
Creative support

Campaign creative that is clear, useful and on-brand

Use approved templates, adapt existing brand assets or work with Sprint Ads creative services for compliant campaign formats.

Format adaptationCopy supportDisplay designLanding pagesQuality checks
Explore creative services
Pricing framework

Start focused. Scale with evidence.

Choose controlled self-serve budgets or a managed plan aligned to campaign scope and available media inventory.

Self-serve

For verified merchants building focused product campaigns.

From P 500minimum campaign budget
  • Sponsored product placements
  • CPC budget controls
  • Standard performance reporting
  • Campaign policy review
Register to advertise

Managed campaigns

For seasonal, supplier-trade and wholesale programmes.

By quotationcampaign and service fee
  • Multi-format campaign planning
  • Dedicated campaign support
  • Creative production options
  • Post-campaign insight report
Speak to an adviser

All figures are an illustrative launch framework in Botswana pula (BWP), exclude applicable taxes and remain subject to account, inventory and campaign approval.

Policies & consumer trust

Trust is part of the product

Clear labels, advertiser verification, creative review, restricted-category controls and auditable approvals help keep retail media useful and accountable.

Read advertising policies
ConsentMarketing communications and personalised experiences require an appropriate permission basis.
Data minimisationUse only the data needed for campaign delivery, safety, measurement and reporting.
Aggregated reportingAdvertisers receive campaign-level insight, not direct access to identifiable customer profiles.
Advertising labellingEvery paid placement is visibly marked Sponsored, Promoted or Advertisement.
Prohibited productsIllegal, unsafe, deceptive, counterfeit or otherwise prohibited offers are rejected.
Restricted categoriesSensitive categories require enhanced review, documented eligibility and placement controls.
Frequently asked questions

Good campaigns start with clear expectations

Find practical answers about eligibility, placement, labelling, review and reporting.

Verified merchants, suppliers, brands and approved agencies may apply. Access remains subject to business verification, marketplace eligibility and advertising-policy review.

Ready when you are

Turn shopper intent into measurable growth

Register your business and prepare your first policy-compliant Sprint Ads campaign.

Register as an advertiser Talk to our team